PR, or public relations, is important for any business, and can make a lot of difference to your customer base. It can boost your business, and bring about a more positive image of your company in the eyes of customers and competitors. The business environment today is quite complex, and there are many different players such as customers, competitors, and the government. With the right PR efforts, you can make sure that your company is on good terms with all these different parties.
Finding the right agency is an important decision Creative Director for your business. The PR agency is the one that represents your business in the environment, so it is essential that you put some thought into choosing an agency that can do this job well. Some companies take this decision in a haphazard manner, without any research, and this can prove to be detrimental to their business. It is important to have a calculated and measured approach to finding the right PR agency.
The first step to take in finding the right agency is to do some research. There are a number of ways, you can go about this. If there is a company or a competitor whose PR efforts you admire, you can find out which PR agency they have hired, and then consider the same agency. You can also look at similar businesses around you, and see how they handle their PR efforts. This will give you a good starting point in the procedure for finding a PR agency.
Once you have selected some potential agencies, you can then check their portfolio. Most PR agencies will send over their portfolio, or you can visit the firms and check it out. These portfolios will give you a clear picture about the operations of the agency, and the PR campaigns it has run in the past. From the portfolio, you will be able to see whether the PR campaigns are right for your business, and if you want to hire the agency in the future.
Once this is done, you can call the PR agencies for a pitch, or arrange meetings with them to discuss your offer and their quotes. In most cases, the PR agencies will send over their representatives who will give you a presentation with details about their services, packages and rates. You can also ask questions and satisfy all your concerns before making a decision. Make sure you shortlist at least four or five different PR agencies, and invite them for their pitch.
After the pitch, it should be easy to choose the right PR agency. You will be aware about the agency’s services and rates, and you can then see which one suits your business and your budget. You can also see which agency you prefer in terms of work ethic and personality fit, which is important, since you will be working with the agency for a long time if things go well.