You have picked a white label PPC agency and you are excited to take your business and marketing efforts to the next level. But,
do you think that your responsibilities end 30 day visit visa with hiring a genuine agency? Are you now feeling relaxed because you think that now you have someone, possessing a magical wizard, will do everything in your favor and you need not to bother about anything? If the answers to these questions are yes, then you are wrong. A successful PPC campaign demands a strong relationship and healthy communication between you and your agency.
Much before you approach any agency, it is important to set clear goals – what you want from the agency? Unless you don’t have clear and concise goals, you cannot express yourself to the agency. Here, we are not asking you to have a comprehensive list of KPIs, but goals arise naturally as per the business needs and must be understood well. Conveying your goals to your PPC agency helps them establish successful campaigns directed to your goals specifically.
When you are in partnership with a PPC agency, there are expectations that go both ways. Being a business owner or advertiser, you expect work to be done and status report to be delivered timely. Also, the agency expects you to provide needful things from you that helps them running successful campaign. You may need to approve ad copy, provide creative for display ads and give approval to their strategy. Being responsive to these requests, speed up the process and eliminates frustration. A quick response will go a long way.
Feedback always works positively. Your White label PPC partner asks for feedback time-to-time. They can ask you for your feedback in a formal or informal way. Depending on your analysis, it can be negative or positive. Whatever it is, you need to be honest with your feedback. This is because an honest helps your partner uncover issues and plan to improve further. Providing feedback when asked or when the feeling moves you is important for a healthy client-agency relationship.
Your PPC agency is like an extension to your internal marketing department and should be treated in the same way as you treat your internal marketing team. For the duration they work for you, they are your team. The agency is not going to undermine you or provide you poor results. Instead, they are more responsible and genuine people who strive hard to provide positive PPC results for your valuable business. The key indicators of your healthy partnership are: responsiveness, communication and performance.
In the conclusion, choosing and starting with a white label PPC agency is exciting. But, in order to make the most out of your association you have to consider them as part of your team. This will help your endeavor to be a success one for both parties.